Logo Design | Web Design

cortes capital

Cortes Capital is an investment firm specializing in funds, co-investments, and direct investments, dedicated to delivering innovative financial solutions and exceptional value to its clients.

Made with High Five Media

Cortes Capital logo featuring a shield with a crown and heart design in blue and gold.
Laptop displaying the Cortes Capital website with a "Welcome to Cortes Capital" message and skyline image, next to a coffee cup on a desk.

Project Overview

For Cortes Capital, I designed a logo and a modern, visually engaging website to align with their brand as the private investment office for the Love family. The website focuses on showcasing their investment strategy, core values, and team while providing a clean and authoritative presence online.

Challenges
The main challenges were creating a design that reflected Cortes Capital's exclusive and sophisticated brand identity, incorporating client feedback to refine the visuals and navigation, and balancing simplicity with professionalism.

Deliverables
Website Design | Logo Design

Project Team:
Lexi Dickens - Designer
Maddy Swain - Copywriter

The Logo

The logo design process for Cortes Capital drew inspiration from the client’s request to reference Cortés the Conqueror. To reflect this, I based the design on a historical painting of Cortés, incorporating elements of a crest to evoke a sense of heritage and authority. The final logo blends these historical references with modern, clean lines to create a sophisticated identity that aligns with the client’s exclusive brand.

A collection of hand-drawn logos and emblems in a sketch style, featuring various shield shapes, crowns, and stylized letters, including the letter 'C' and 'E'. One emblem has a tree design incorporated into it. The motifs are roughly sketched with a charcoal effect.

Sketches

Sample of Gatena Medium font displaying numbers and alphabet.
Accumin Variable Concept font example showing alphabet and numbers.

Fonts

#022344

#D29554

Color Palette

Cortes Capital logo with a crown and heart design.

Primary Logo

Cortes Capital logo featuring a shield with a crown emblem and text.

Secondary Logo

Black and white graphic of a crowned heart inside a shield with striped background.

Icon

Logo displaying the text "Cortes Capital" in white on a black background.

Wordmark

The Website

The Cortes Capital website was designed to reflect a clean, professional brand identity. Inspired by client-preferred sites, I developed a user-friendly layout with a light color palette tied to their branding. Emphasizing their strategy, team, and values, the site was built to be responsive and showcase their sophistication and exclusivity.

Wireframe

Homepage

Cortes Capital home webpage with skyline, mission statement, values icons, floral image, and footer with social media link.
Sketch of a website layout with a navigation bar, banner, buttons, and content areas.

The Solution

View Live Website

Cortes Capital logo with shield and crown design on textured paper.
Four coasters with 'Cortes Capital' logo, featuring a crown inside a shield, displayed in navy blue, gold, and white colors.
Website design mockup for a financial company called Cortez Capital, featuring sections on strategy, history, core values, and more, with blue and gold accents.
Three smartphones displaying a financial services website, Cortes Capital, with text about empowering legacies, building futures, and disciplined execution. The screens show the company's mission, values, and a promotional image.