Logo Design | Web Design

Refined Aesthetics

Refined Aesthetics is a premier facial plastic and reconstructive surgery practice in Oklahoma City, specializing in natural-looking results through advanced surgical and non-surgical treatments.

Made with High Five Media

Logo with large "R" and text "Refined Aesthetics"
Digital layout showing a laptop displaying a beauty clinic's website homepage, promoting facial aesthetics, and two accompanying cards highlighting features and the lead practitioner's profile.

Project Overview

For Refined Aesthetics, I designed a visually striking logo and a modern, user-friendly website to establish the brand as a leader in facial plastic and reconstructive surgery. The logo embodies elegance and professionalism, while the website highlights their expertise in both surgical and non-surgical treatments, creating a cohesive and inviting brand presence for their Oklahoma City-based practice.

Challenges:
The biggest challenge for Refined Aesthetics was creating a brand that felt both professional and approachable. The logo needed to reflect their expertise while staying modern and inviting, and the website had to make complex medical information easy to understand. Balancing these elements ensured the design appealed to their diverse audience.

Deliverables:
Website Design | Logo Design

Project Team:
Lexi Dickens - Designer
Maddy Swain - Copywriter
Account Manager - Jill Richardson

The Logo

The logo process for Refined Aesthetics began with the client’s request for a monogram to represent their brand. Since the client’s last name starts with “R,” the design took on a deeper meaning by incorporating two "R"s—one in the positive space and the other in the negative space. This duality not only highlights the client’s identity but also reflects the brand’s focus on balance, refinement, and transformation. The result is a logo that’s both meaningful and visually striking.

Artistic letter 'R' with female profiles incorporated into each design.
Sample of Gatena Medium font displaying letters and numbers.
Font sample displaying 'Accumin Variable Concept' in Light weight with alphabets and numbers.

Fonts

#879F95

#4A4A4B

#D3CAC5

#FFFEF0

Color Palette

Logo of "Refined Aesthetics" with a stylized letter "R" above the text.

Primary Logo

Logo displaying the text 'Refined Aesthetics' with bold, stylized 'R' on the left.

Secondary Logo

Large beige letter "R" on a plain background.

Icon

Refined Aesthetics logo with text in a minimalist design

Wordmark

Acrylic wall sign with the text "Refined Aesthetics" and a stylized letter R, mounted with metal standoffs on a light-colored wall.
Gray medical scrubs with "Refined Aesthetics" logo, including a top, pants, face mask, and scrub cap on light background.
Business cards for Refined Aesthetics, featuring contact details of a plastic surgeon, Dr. Robert Rhodes, MD, with QR code and logo.

The Web Site

View live website

In designing the website for Refined Aesthetics, I initiated the process by sketching the logo, focusing on a minimalist design that embodies the brand's commitment to subtlety and natural beauty. This initial sketch served as the foundation for the site's aesthetic. Utilizing Figma, I developed wireframes that emphasized clean lines and an intuitive layout, ensuring a seamless user experience. The client has expressed great satisfaction with the final design, which effectively reflects their brand identity and appeals to their target audience.

Hand-drawn wireframe sketch of a webpage layout with placeholders for a header, navigation, images, text sections, and sidebar elements. Includes circles representing icons and horizontal lines symbolizing text.
Refined Aesthetics website layout featuring rhinoplasty and facial aesthetics services in Oklahoma City. Highlights include Dr. Robert Rhodes' expertise, with sections on procedures and contact information.
Screenshot of a cosmetic surgery clinic's website homepage, featuring a promotional banner with a woman's face, information about services like rhinoplasty and facelifts, reasons to choose the clinic, customer reviews, and a description of the lead doctor, Dr. Rhodes.