Knitted Friends

Illustration

A collection of whimsical and textured illustrations titled Knitted Friends, designed as a concept merchandise line for OKC-based musical artist Maddie Razook. The illustrations bring a playful and cozy aesthetic, transforming everyday items like tote bags, apparel, and buttons into unique artist-branded merchandise.

Ceramic plates with black and white animal illustrations, including chickens, cats, and rodents, placed on a counter.

Project Overview

The Knitted Friends collection is a series of knit-inspired illustrations created as a concept merchandise line for OKC music artist Maddie Razook. This project aimed to capture Maddie's artistic persona through playful, textured designs that evoke a sense of warmth and whimsy. The illustrations were applied to various merchandise items, including apparel, tote bags, pillows, and buttons, offering a cohesive and distinctive brand experience for her fans. Recognized for its creativity, the project earned an Honorable Mention in the 2021 Salute Design Competition's Illustration Category.

Deliverables
Illustration

My Role
Designer

Awards
Salute Design Competition Honorable Mention Award Winner Illustration Category 2021

T-shirt with black and white illustration of two stylized chickens, artist signature Maddie Razdog.
Decorative pillow with black and white illustration of two pattern-textured rabbits
White tank top with a black and white illustration of two abstract foxes.
Tote bag with black and white illustration of two stylized rodents.